It’s important to learn how to make your music go viral. As a young and upcoming artist, master this area of music promotion, marketing, and how to get social media likes on your music video.
Unfortunately, in the music business, putting something out doesn’t pay off. (Usually) You’ll have to pay attention to the details to get people interested! Also, relate with your music label.
There are 15 ways to make your music go viral!
Today is your lucky day because we’ll tell you 16 of these simple details. Despite they sound easy, these ideas require continuity to get results. Combine 2-4 ideas and you’ll make your music go viral.
How to get your song to be a hit:
- Find out who you are selling to.
- Create SEO-optimized content.
- Work with social media influencers.
- Use hashtags to get your music out there.
- Promote your music video to go viral on YouTube.
- Start with a hook, before shooting your music video.
- Collaborate with music industry influencers.
- Make your music brand strong.
- Relate with other professionals.
- Use a service to promote your music.
- Contact popular micro influencers on TikTok.
- Let a professional produce your music video.
- Reward your followers.
- Use connections to make your videos go viral.
- Add a unique TikTok sound to your music.
- Utilize Instagram And TikTok Live.
If you just try to make content that will spread like wildfire, you’ll see amazing results! But I’m sure none of you are here to listen to me talk. If you are, I’m glad, but I’m worried about you.
Also, unlike Kendrick Lamar, I won’t waste time with a long introduction. Instead, I’ll get right to the point.
#1. Find Your Target audience
Let me explain this another way. Say a musician makes 808-heavy New York drill music and thinks their target audience is people who like pop folk. When it’s time to listen to a song preview, most people will be able to say, “What is this scary music? Haha.”
Be sure to direct your music to your audience. Davido will not make a track for Asians only when he knows he has raving fans all over the UK, USA, Nigeria and many other communities on social media. So, learn very well.
Consider this Checklist:
- Getting customers is much easier when you work in your area of expertise.
- The most important part of viral marketing is not HOW you market but WHO you market to.
- Use different platforms to get involved in the community of your genre. This will help you find an audience for your work that is both large and interested.
- To have a successful career in music, you need to know your target audience. What they crave for, what they are looking for, and where you can connect with them.
- Find out where your possible fans are!
- Location, age, and communities are the most common ways to do this. Micro-videos and skits are easy to spread among the people you want to reach.
How to Promote Your Music to the People You Want to Hear It
What happens if you try to sell something to Taylor Swift? Going after a market mostly made up of teenage girls is fine. It’s also important to consider where the people you want to reach on the internet might hang out.
For example, if your target market is 18–34-year-old African-American women, think about how they might socialize online (Twitter). Connect with them on Twitter and not Reddit. Your music has no chance of going viral just like that on Reddit or Quora.
Another example: If you want to target 30-year-old women who drive their kids to school and work, you should consider radio ads that play in the morning during their commute.
When you know your fans, it’s easy to make a campaign. Use the Boost Collective to get the best price on promotional music distribution. It will help you a lot in your efforts to make it go viral:
#2. Optimize your content for SEO.
To make your content more likely to be shared and go viral, optimize it for search engines. This means making sure it is relevant to popular search terms and using appropriate keywords.
Search engine optimization is shortened as SEO. What comes up first when someone searches for your name on Google? For example, if you type the word “Drake,” you will see the rapper before an actor playing a child.
Understand that making videos that are search-friendly is better than word-of-mouth advertising. Find out what people are looking for on Google or YouTube.
The titles of the songs and the titles of the videos should be like those used by professional marketers who know how to make content go viral.
You can make a video that looks professional and it goes viral.
Besides, another easy way to do this is to use keyword search sites. There are many free and premium SEO tools out there. Use the one accessible to you.
In all, SEO for your brand’s music is improved by using Spotify playlists.
#3. Work with influencers.
The same idea! Yes, we know. This is a good enough subject to have its own page. If you make music, you probably also listen to music made by other people. Digital marketing isn’t as hard as it seems, and finding artists who fit your style is easy.
Here are six tips and tricks for getting in touch with influencers in your music industry.
- Look at who has had the most impact on you.
- Check out the comments on trendy IG posts.
- Find hashtags
- Search for trends on YouTube.
- Find the names of the beats of each type.
- Find artists who have good fan bases and use them to build your own.
Knowing who you’re trying to reach and who they are is important before reaching out to influencers. When looking for an influencer, you should choose one with a similar fan base and focus on the kind of content they usually create.
Can an Instagram Influencer Make My Music Go Viral?
Hip-hop bloggers, bloggers, Instagram pages, YouTubers, and TikTok personalities have some of the most sought-after audiences.
However, before you use an influencer marketer, you should ask yourself the following five questions:
- Do your fan base, and theirs have enough in common?
- What kinds of information do they usually write about?
- How old are the people following him?
- Do they use social media every single day?
- Do they keep the same rate of engagement?
Use the tool Social Blade to determine if an influencers’ growth is real. Don’t let a dormant page influencer hype you into wasting your time and resources. Do background checks before any commitment.
Social media can provide opportunities for creativity. So, be creative when using social media platforms.
[Also read: How to make your music go viral]
#4. Use hashtags to get your music out there.
The losers say, “Other musicians don’t use hashtags in their videos because it looks bad on Instagram.”
Well, social media sites are built around hashtags. Hashtags make it easy for people who like the same things to find each other. It helps to search and share content that fits their interests. Independent musicians can use these platforms to get noticed and make connections, which is a realistic option.
Meanwhile, many online pages can help you find hashtags for your video. Due to increasing competition, using tools to enhance social media reach. Three ways to make great hashtags include:
- Inflact Hashtag Maker
- Daily purpose Hashtags
- All Hashtag Generator
Before deciding which hashtags to use, consider how many people you want to reach. Imagine yourself as the target to read your social media or blog post.
Try to see it from their point of view. Why should it matter to your target audience? If you don’t know how to answer that question, you might not have to use it.
Ultimately, make sure that your post doesn’t have too many hashtags.
How can I use hashtags to make your music go viral on Instagram?
Hashtags link posts on social media so that they can be easily looked up to find out what’s popular.
There is no set number of hashtags you should use. Focus on your audience and don’t follow trends. It all depends on what your blog post is about.
Generally, each Instagram article needs between 3 and 5 hashtags (rather than the permitted 30).
For example, you can use #florida, #DisneyWorld, and #JoesCrabShack to talk about your trip to Florida, where you went to DisneyWorld and ate at Joe’s Crab Shack.
Here are a few things to consider as priority when using hashtags:
- Make sure your content fits with what the hashtag is about.
- Use hashtags that are in use right now.
- Use hashtags for small-groups and communities.
- Don’t use too many hashtags at once.
- Make sure you’re targeting the right audience.
The more hashtags a post has, the harder it is to rank it. This is because the algorithm behind the post becomes less important.
#5. Promote your music video to go viral on YouTube.
This is a very broad subject. The fact that you appear in search results can be the difference between going viral and staying in the background.
YouTube videos going viral is a strong drug that not many artists know about.
You can get your songs heard using tools like type beats, YouTube editors, and even bidding to have your music play at the beginning of popular channels.
Follow these YouTube rules if you want your music video to go viral:
- Make a small YouTube
- Choose the most popular videos.
- Invite people or cameras to work with you on your music videos.
- Host a contest
- Use social media to spread the word about your YouTube video.
- Invite your audience to upload your music video to social media.
- Make a thumbnail that people will want to click on.
- Find keywords for videos ahead of time on YouTube.
Put the URL for your music in the description box on YouTube if you want to gain loyal fans! You can record anything you want and put it on your YouTube channel as a unique way to start your videos.
[Also read: The Nigerian Music Industry and Music Business]
#6. Start with a hook, before shooting your music video.
The best way to get people interested in music videos is to tell stories. Look at the song “Stan” from the music video “Stan.” The story is about a fan who goes crazy, you know. It’s very interesting, and the beginning of this video sets the scene for what will happen next.
Engage your audience by making content people want to share, and they’ll come back to watch the music videos you post. You can use a professional microphone to tell an interesting story that your friends and family want to hear.
Other musicians also use this approach to promote their music and get people to watch their new videos. Storytelling is the key to success on many platforms, not just YouTube. This is the main goal of this article. The more viral success you have, your hook needs to be better.
#7. Collaborate with influencers in the music industry.
It’s funny how someone like Lil Nas X can go from being a high school classmate to being a famous musician. I guess you never know who’s going to make it big.
Be aware that the best place to make connections is in your neighborhood. Local artists can help your music go viral quickly and inexpensively. Find artists with a similar energy and vibe to collaborate with. You don’t know who will come around, so keep an open mind and keep your mind on the goal.
Collaboration is one of the most important parts of working in the music business. This could mean breaking songs into more than one part or working on a single task with more than one person.
Musicians can gain more fans and become known as experts in their field more quickly. By working together and reaching more people, young artists will grow.
Collaboration is more important than ever in business today. It gives you the opportunity to work with experts that can help you develop and market your ideas. Not everyone who posts videos on TikTok or Instagram will go viral… But you don’t know who will do it.
Don’t just look at how your profile is doing; try to get popular through your network. Keep your promotions going.
#8. Make your music brand strong.
When you think of your career as a business, you start to move in the right direction. Every song you put out should have a style that people know. Then you can use this to build your image.
Travis Scott is one of the best examples. He built his whole brand around the fact that the psychological traps of the Rodeo era were hard to predict. That was how he lived the rest of his life.
People can latch on to something appealing if it has a brand. So think about how you want your brand to be seen. Create a brand around your music.
It depends on how people see you, and it’s up to you to decide how they see you. (We help with branding, too).
[Also read: How to Get Your Song to A Record Label]
#9. Relate with other professionals
Many people don’t realize how linked blog writers, radio presenters, people who put together playlists, and video editors are.
If you want to become known, build strong relationships. Relate with radio and music video crew members. Connect with bloggers, digital marketers, and social media communities. Bloggers can make your music go viral easily.
Blogs are a great way to move your release date to the next day. Playlist curators and well-made music videos can increase followers and make your music go viral. It’s that simple.
There is no such thing as a “growth hack” for music marketing and promotion – it is a unique skill.
#10. Use a service to promote your music
Do not rely on self-promotion 100%. Use a music promotion agency to market your music to go viral. Let them help you get the attention of your fans and target audience
Meanwhile, we can help your music get the attention and success it wants. We’re sure we could, but why give you these ideas if you don’t know what to do with them?
The music business world is hard to understand. So, hire a professional if you need help. Do not see your career as your passion, look at it as a business.
Our specialty is in-depth content strategies aimed at the people you want to follow you. We recommend that you explore other options and find out how they can help you develop a successful strategy.
So, if you’re interested, you can immediately make an appointment today to find out how our service will affect your career.
#11. Contact popular micro influencers on TikTok.
Do you know of anyone who got famous because of TikTok? Influencer marketing is a great way to reach people you didn’t even know existed.
Most influencers will charge you a fixed fee to use your music. You can pick and choose who can use your music.
It’s very easy, and it’s like marketing music at Walmart.
[Also read: How To Get Brand Endorsement Deals]
#12. Let a professional produce your music video
Let a professional produce your music video. It’s not hard to understand. No one wants to watch a music video made with an older iPhone camera.
There are two options in this area of expertise (reasonably). Today’s music videos aren’t just visual representations of the songs; they can also be a chance to do something different.
Here are some ideas for making a great music video that everyone will talk about for years to come. Here are three ways that most music videos are made.
- Hire a company that makes videos.
- Creatively make a music video.
- Hire an animator for a short period.
Professional videographers are available in most area codes, and their prices vary. This is the first choice if you’re willing to pay the price and want to work with a pro. Videographers usually follow your instructions to shoot and edit videos that look professional.
Another option is to go to Best Buy and buy a good video camera, which you can use to make your own music video.
8 Tips for Making Music Videos
If you want people to remember the music you’ve made, these tips can help:
- Concentrate on your own unique talents
- Change the video and cuts so that they go with the music.
- Filming in exciting places
- Make a good video with a great title.
- Be brief but sweet
- Be creative with your lights to make them stand out.
- Record with the right setting
- Record short clips of your live show.
If you have an idea of how the video looks, you can shoot it on location or in a studio.
Moreover, adding text that scrolls across the screen during the scenes make finding important parts of the song (e.g., the lyrics) easier. Also, adding text can be helpful when you want to make your point or get your message across.
Here are eight ways to make a music video for 2022 that is one of a kind.
[Also read: 5 Ways Music Labels Can Profit from Digitization]
How to Make a Music Video
The least expensive option is to make your own video. It’s always a good idea to learn how to use video editing software. This is especially true when trying to make more detailed content for your social media.
Before editing, review your video and think about what you want to change. You might want to start a whole new scene from a different point of view or add more noise to the background of an interaction scene.
Pick the changes you want to make and how long you want them to last. You can use DaVinci Resolve to make changes to your content for free. It is simple and easy to use.
You can improve your editing skills by taking a free online editing course.
#13: Reward your followers and fans
One of the best ways to make sure your fans stick around is to show appreciation for them. Tell them all the time how much you value their support.
Give your fans something to look at because they are your way into the world of going viral. The best way to thank people who follow you:
- Giveaways
- Contests
- Livestreams
- Free merchandise
- Access to things only you can get
Make sure to give your fans access to your work early enough. Feature some of them in an Instagram Live stream, and even give them the chance to follow you back.
How can Giveaways Make Your Music Go Viral
People will talk about your music more the more you interact with and give back to your community.
Having a giveaway for your music can make it go viral. Run contests and unveil the winners. Giving away prizes is a good way to get people to buy your product or follow you on social media. If many of your fans consistently win something, your online marketing efforts will pick up, and you might even go viral.
For example, if you were hosting an event and wanted to give away tickets to shows as prizes, you could do this. It’s one of the best ways to get people excited about your event and show how important it is to you.
[Also read: How to Promote Your Music Video With Social Media]
People in your target market will be glad to hear about you, though. Since you have a strong name, this will mean that fans will respond better to your latest song in the future.
It’s not the money you need to make your marketing campaigns go viral but the personal connections you have. It’s important to decide what you want to accomplish with your giveaway. It could be as simple as giving your business a name and getting people to follow you.
No matter what you choose, make sure you have a clear goal in mind to be sure it will lead to the results you want.
If you want to get your brand viral out there, you could hold a raffle on Instagram and give away something unique to you. You can also ask the people who follow you on social media how they’d like to get the prize and then pick a winner at random from the answers.
#14. Use connections to make your music go viral
Wow, the hashtags and word-of-mouth have helped you make so many connections! Then you’ll need to use these (yes, you must use them all). As we’ve already said, using the fan bases of musicians in your area is always a good idea.
It’s hard to handle viral marketing on your own. But if you connect with other artists, you can open doors you never knew existed.
Yes, use every connection you have. The more other artists see you, the more people will notice you worldwide.
#15. Add a unique TikTok sound to your music video
Remember the band The Afflicted? Or dance competitions that were held on this stage? This is the key to making your music go viral on social media.
TikTok is one of the well-known social media platforms for artists to get big now. If you become popular on TikTok, it will feel like a gold rush.
Make sure you promote your music on your own TikTok and make a sound that people will remember and can use in any video they want to watch. Master music promotion on TikTok.
[Also read: How to Become a Top Music Artist in Nigeria]
#16. Utilize Instagram And TikTok Live Streaming.
A live stream is a great way to connect with the people who follow you. Talking to your fans in real-time can help you build connections and a sense of community among them.
Set a date to go live, and have your followers join you live and in real-time. Most people on social networking sites are also the ages of most people who like modern music.
How to make your music go viral using music promotion
In the end, these tips will help you get started on the right path to becoming well-known.
Look for attention, not just money. The money will come soon. If you’re unsure, you could always set up a meeting with us. If you’d rather try it on your own, here’s where to start.
Good luck to you musicians, and as always, don’t stop working. I hope you now know the best way to start music promotion. Get going, and get your music to spread like wildfire.
